7.8.14

Origin of Macaroons

coconut macaroons
Macaroon’s are common at Passover gatherings, and as tasty treats all year long. They are small in shape, and circular. The original recipe called for dough made from ground almonds, but recipes have been made using coconut as well. Sugar and egg whites are also added, and the balls of dough are cooked on sheets of rice paper or on a baking tray.

Macaroons likely date back to the 9th century, in an Italian monastery. The monks there began making a pastry that they carried with them to France, where they chose to settle down with a commune of pastry chefs and French monks. The story goes that there were two women seeking asylum there, and that they managed to pay for their room and board through selling handmade macaroons they baked. They became colloquially known as “The Macaroon Sisters,” and recipes of their creations began to appear in cookbooks in the 18th century.

Italian Jews adopted the macaroon because it used egg whites instead of flour to leaven. It’s a food that Jewish people are able to eat during the eight-day Passover celebration. It eventually made its way to other Jewish people in Europe, where it found popularity all year long.

In North America, the macaroon is commercially made. It’s a moist and sweet cake that is sometimes dipped in chocolate for added flavor. The French have a version that is also common in the Western world. It’s a light cookie with a flavored filling. This article was written by Phineas Upham.

About the Author: Phineas Upham is an investor at a family office/hedgefund, where he focuses on special situation illiquid investing. Before this position, Phineas Upham was working at Morgan Stanley in the Media & Technology group. You may contact Phineas on his LinedIn page.



4.8.14

Travel | Munnar according to my iPhone



Around two months ago I had the chance to take a short trip to Munnar, Kerala with Sterling Holidays & Thomas Cook India. I didn't think much of it before going - I thought it would be just another hill station, I've been to enough of those.
But it turned out to be one of the most magical experiences I've ever had - the lush green landscapes, the never ending tea plantations, the breathtaking views... it's certainly a trip I'll never forget. Above are just a few iPhone pictures, some of which I shared on instagram. I'll be sharing more details + videos soon!



25.7.14

Contest | Vote for your Favorite Symbol of Innovation & Win Godrej Nature's Basket Vouchers!

Innovation is one of the most ubiquitous words that exists today. It regularly features in the 'about us' section of most fortune 500 companies & yet there is no universally recognised symbol of innovation out there.
Looking to change that, Godrej has launced the Symbol Of Innovation contest. The sole aim of the contest is to crowdsouce a symbol that effectively symbolizes innovation. Creative people have already submitted their designs & the contest is currently in the voting stage.

Vote for the first ever Symbol of Innovation here: www.symbolofinnovation.com

Voting take just 2 minutes & in case helping innovation find a face wasn't enough motivation for you, I have something that'll sweeten the deal!

Godrej Nature's Basket is hands down my favorite place to shop in the city because the variety of products available there. It's a chain of premium gourmet stores that stocks foods from around the world. They currently have outlets in Mumbai, Pune, Delhi NCR, Bengaluru & Hyderabad (full list of stores here).
I have three ₹1,000 vouchers to Godrej Nature's Basket to give away. To enter, all you have to do is visit the website & vote for your favorite symbol, then leave a comment on this post letting me know which symbol you chose!
If you're on twitter, you can increase your chances of winning by following @magali_c & @Zindagimuskraye & then tweet the following. You can click here to tweet it with just one click.


Innovation has a new destination here www.symbolofinnovation.com #SymbolOfInnovation @Zindagimuskraye @magali_c magali.co/SOIcontest

This contest is open for three days only & closes on the 28th of July at 11:59PM & winners will be announced a week later. If you have any questions, feel free to ask me in the comments & I will answer them right away. Good luck!